Directed the transformation of the historic Rhinelander Mansion into Ralph Lauren’s flagship in New York City. Blended timeless architecture with refined interiors, setting a new standard for luxury retail design. The historic building was reimagined as an immersive expression of the Ralph Lauren lifestyle, where architecture, interiors, and merchandising combined to tell a cohesive brand story. Rich detailing, timeless furnishings, and layered atmospheres transformed the mansion into a retail destination that continues to define luxury branding on a global stage.